In our fast-moving world, video is the key element used by marketers and promoters to catch the eye of their market.
Statistics from a survey conducted by Wyzowl showed that 91% of businesses use video as a marketing tool in 2023, which was an all time high since 2016. So then why don’t many small businesses utilize this effective attention-grabbing tool as a sales booster?
When businesses which don’t use video as a marketing tool were asked what the main reason was, 30% cited that lack the time to create video content was the reason.
Master Craftsman
As a small business owner, you are a master at your craft – plumbing, building, drywalling, accounting, you get it. But being a master videographer and video editor is a whole other skill that many of us don’t possess. Even if you had the time to learn, there is the placing of the video, who to show it to and how to monitor the digital asset so hat it will generate sales leads. The there is the need for follow up emails and the list goes on. This is why many small businesses are turning to Social Media Agencies to take care of this vital area of their business.
No Leads, No Business!
Increased leads means increased sales, more sales means more profit, which is the whole reason you are in business in the first place! So, what kind of video content do you need to create. A further 18% of people said that they didn’t know where to start with creating video content. ‘You can’t see the wood for the trees’, can be so true for a master craftsman when attempting to educate potential customers about their craft. You know your craft but have a hard time figuring out how to present that information in layman’s terms to best educate the audience about how your product or service can benefit them.
Help!
Enter a social media ad creator, along with the video editor, copy writer and manager they can guide you in how best to spend your hard-earned dollars to boost sales. That’s why according to the survey findings 70% of ‘non-video-marketers’ plan to start online video marketing in 2023.
Interested in getting on board with adding video ads for your company?
Call us today for a consultation.
